Ben Roberts

Designer and client liaison

Ben launched webxtra 22 years ago (saying last Century makes us sound far too old!), building up a client base that includes many well known equestrian brands and several high profile individuals. A lot has changed in the last 20 years, but many of our clients have remained loyal throughout, reassured by our pedigree and dependable service, knowing webxtra will be able to cater for their needs as their business grows and develops.

When the business first started, Ben was the designer and web developer, combining a balanced mix of equestrian knowledge, website expertise and creative flair. Ben now leaves the creative and technical side of things to the rest of the team while he oversees all projects, ensuring everything stays on track.

Ant Eudall

Web and graphic design

Ant has worked across a broad spectrum of design disciplines for enough years for him to stop counting! From marketing to merchandising, packaging to promotion, advertising to illustration and everything in between. Before turning freelance he designed for a diverse range of national and international clients including celebrity chefs, premiership football clubs and some of the worlds largest cruise ships.


Matt Roberts

Photographer and videographer

Athough Matt's not directly related to Ben, he is a valued member of the webxtra family. A professional photographer for 19 years, Matt specialises in the outdoor market where he adapts easily to ever-changing conditions. He brings a wide range of skills to situations where there is often only one chance to get the shot.

Matt works for many leading national magazines including Your Horse (the UK’s biggest-selling monthly equestrian title), Trout & Salmon, Country Walking and Trail. A typical week might see him photographing top-level riders at Badminton, salmon fishing on the Tweed, mountain biking in Spain or product shots in a studio.