Who and where
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Webxtra: meet the team
Knowing what makes your customers tick is the key to successful promotion. Webxtra excels in the horse world, where we’ve worked for some of the biggest names and achieved winning results. We can offer an unbeatable combination of equestrian knowledge and technical know-how.
Individually, we’re experts in our respective fields – together, we make up a truly effective creative team. Please call us for a friendly chat about your requirements.
Ben Roberts - web designer and client liaison |
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Ben has been the boss since launching webxtra 10 years ago. His web industry credentials are enhanced by the rare ability to liaise with clients in perfectly understandable and jargon-free plain English – hence the many satisfied customers keen to re-use Webxtra’s services as their business grows and develops.
The son of BSJA trainer and former show jumping Olympic team selector John Roberts, Ben grew up on the competition circuit and was a 1992 ‘Young Inventor of the Year’ finalist with his ‘automated pole elevator’. He served an apprenticeship as a draftsman/programmer in the steel industry, studied computing at university and embraced the emerging worldwide web by designing his first site in 1996 which was a pioneering concept of selling horses on the internet by video.
Ben now specialises in creating equestrian websites and online marketing campaigns for the likes of leading manufacturers Thorowgood and Prolite and showjumpers including Nick Skelton, Geoff Billington and Billy Twomey. |
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Ant Eudall - web / graphic designer |
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Bringing over 12 years experience to the Webxtra team Ant has worked across a broad spectrum of design disciplines, from marketing to merchandising, packaging to promotion, advertising to illustration and everything in between
Before turning freelance he has designed for a diverse range of national and international clients including celebrity chefs, premiership football clubs and some of the worlds largest cruise ships.
Most recently he has worked with International DJ - RJD2, Event Rider John Paul Sheffield and also produced a range of printed marketing materials for major saddle manufacturer Thorowgood. |
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Matthew Roberts - photographer and corporate DVD producer |
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A professional photographer for 16 years, Matthew specialises in the outdoor market where he adapts easily to ever-changing conditions. He brings a wide range of skills to situations where there is often only one chance to get the shot.
Matthew works for many leading national magazines including Your Horse (the UK’s biggest-selling monthly equestrian title), Trout & Salmon, Country Walking and Trail. A typical week might see him photographing top-level riders at Badminton, salmon fishing on the Tweed, mountain biking in Spain or product shots in a studio. Matthew’s excellent understanding of these subjects has led to many commissions from gear and clothing manufacturers, and a number of opportunities to illustrate books. |
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Andrea Oakes - writer |
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Andrea brings 15 years of media industry experience to Webxtra. Now freelance, she is a regular feature writer for Horse & Hound, Your Horse and Horse.
Andrea holds a postgraduate diploma from the Cardiff University School of Journalism. During her four years as editor of Horse & Pony, the title won the PPA ‘Editorial Campaign of the Year’ award and claimed EMAP’s ‘Spin-off Title of the Year’ award for a series of lucrative special issues. She was then a national charity press officer before handling international communications for Thorowgood and Prolite.
Alongside high-impact web and advertorial copy, Andrea has produced travel writing for publications including Spanish, Portugal, Cornwall Today, Silver, La Luz, Holiday Villas, Pfërdeborse and the Western Morning Gazette. |
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